The ‘continuous drive’ for savings

We all go to the grocery store and we all get receipts for what we buy.  Sam Chambers wrote on The Sunday Times recently about how one grocery store has squeezed the details to reduce the receipt size. And it is saving more than just money even though that is all that is discussed in this article. Do you know of others doing this? What are your views?


Smaller receipts help Lidl cut paper costs by £150,000

It is the supermarket that sold a whole cooked lobster for £5.99, establishing its reputation as one of Britain’s most popular discount chains.

If you have wondered how Lidl manages to cut costs, take a look at your receipt, the latest example of its obsession with cost-cutting.

By minimising blank spaces and squeezing the details of each customer’s purchases into as small a receipt as possible, the German-owned chain claims to save more than £150,000 a year on paper.

The initiative is part of a “continuous drive” to identify the tiniest details in the retail process that might reduce the company’s overheads and keep its prices low, according to Christian Härtnagel, Lidl’s UK chief executive.

Härtnagel, 37, is currently deliberating over the type of tiles Lidl should use in staff lavatories and whether they should rise 2 metres up the walls — or whether he can get away with 1.8 metres, cutting costs by 20cm worth of tiles. “How high do we need to tile the toilet?” he said last week. “Retail is detail!”

An informal survey by The Sunday Times confirmed that Lidl may be entitled to boast it is the supermarket with the shortest receipts in Britain.

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