IKEA’s renewable energy rollout begins in September and Sweden, and eventually to all markets

IKEA, one of the great names in furniture and innovation, will begin selling renewable energy to households in Sweden this autumn. Danielle Harling explains in an article on the House Beautiful website.

 

IKEA To Enter the Renewable Energy Market in Sweden

Earlier this month, IKEA turned heads with the release of its HUVUDROLL meatball-scented candle. And the Swedish furniture brand is once again turning heads — in a less fragrant way — with their latest news. According to a report from Reuters, IKEA will begin selling renewable energy to households in Sweden this fall.

Although IKEA’s renewable energy rollout in September will begin in Sweden, the company hopes to eventually bring renewable energy to all markets with the hopes of battling climate change.

“We want to make electricity from sustainable sources more accessible and affordable for all,” the company said in a statement. “IKEA wants to build the biggest renewable energy movement together with co-workers, customers and partners around the world, to help tackle climate change together.”

How exactly does IKEA plan to sell renewable energy to its customers? Thankfully, there’s an app that seeks to make the process as seamless as possible. Customers will be able to buy affordable renewable electricity from solar and wind parks, and track their usage through a dedicated app. Users will also be able to use the app to sell back surplus electricity.

With Swedish meatball-scented candles and renewable energy, one can only imagine what IKEA has next up its sleeve.

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2 thoughts on “IKEA’s renewable energy rollout begins in September and Sweden, and eventually to all markets

  1. Doubtless other retailers of various sorts will use their commercial leverage to “enter this space”. However, locally produced renewables, owned by local people, will always deliver electricity (& indeed more broadly energy) more cheaply than anything offered by a large multi-national corporation. The decarbonisation of the energy sector offers the chance for localisation of energy both in terms of delivery and ownership. Both are desirable. Sadly, in most EU countries, very little has been done to facilitate this – which then leaves space for large corporations such as Ikea move in.

    I make no apologies for this rather negative BTL. If the climate disaster is to be addressed, it will need to be done locally, by citizens working together. The Ikea action does nothing to foster that.

    1. Mike, you express it very well. Yes, I fully agree that if the climate disaster is to be addressed, it needs to be done locally. There actually are quite a few local initiatives through Energy Cities, smart cities platform, FEDARENE, etc. UK has a few but it used to have many local/regional energy agencies. In 1992, Agenda 21 was so important to motivate local actions. But, I still feel it is important for companies such as Ikea to show such initiatives.

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