We are all aware that businesses try to present their social responsibility activities to show their better side. It is seldom that we have someone analyse how the oil industry in particular uses language in a way to present their greener side. Sylvia Jaworska, Associate Professor in Applied Linguistics at the University of Reading provides … Continue reading A linguist reviews how oil companies bring out their greener side
Category: communication
Bringing the lessons of psychology to bear on communicating the importance climate change
There is an on-going debate as to the most effective approach to get people to take climate change seriously. Lucia Graves writes in the Guardian about the complications in finding the right approach. What are your views? Which works better: climate fear, or climate hope? Well, it's complicated There’s a debate in climate circles … Continue reading Bringing the lessons of psychology to bear on communicating the importance climate change
Blog from Catrin Maby – The ‘stuckness’ of energy policy for buildings – taking a different standpoint
Energy efficiency policy can sometimes seem a bit stuck, and perhaps nowhere more than in the sphere of buildings. There is a natural human need to focus in on ‘technical fixes’ (like ‘smart’ technologies) because they seem like they could be easy solutions. This is sadly an illusion - in reality there is no quick … Continue reading Blog from Catrin Maby – The ‘stuckness’ of energy policy for buildings – taking a different standpoint
Twitter for the Sustainable Energy Transition in Europe
I actively send out tweets and have been doing so for several years. For the most part, they complement my sustainable energy blog, Energy in Demand. I now have over 5,400 followers @EnergyDemand and the level of activity is encouraging. Based in Paris and London, obviously the policy world gravitates around the European Union – … Continue reading Twitter for the Sustainable Energy Transition in Europe
Communicating the science of climate change has never been more important
EiD is often writing about the importance of good communication. Chelsea Harvey writes a good article in the Washington Post about new research showing that the reports from the IPCC showing that its reports have not necessarily become easier for the layperson to understand. This is a good article because it is important for all … Continue reading Communicating the science of climate change has never been more important
An interesting documentary on climate change
There are many ways of communicating messages on climate change or sustainable energy. Celestine Bohlen writes in the New York Times about a new documentary that has recently been released. Adjusting the Tune on Climate Change For a week in November, people across the United States were complaining bitterly about the cold. Record low … Continue reading An interesting documentary on climate change
The cost of deception
Canada’s tar sands and the means of getting the product to markets remain controversial in and outside Canada. Eric Reguly writes in Canada’s Globe and Mail about some of the misleading elements that have been included in the Canadian government’s attempt to sway American views. Canada’s $207,000 oil sands ad: Putting a price on deception … Continue reading The cost of deception
Five-point plan for communicating on climate change
Continuing on the communication theme, Simon Maxwell, Executive Chair of the Climate & Development Knowledge Network (CDKN), has published a new paper, offering a five-point plan on how to win the public and policy argument on climate change. Maxwell argues that a plan is necessary because climate change policy is contested, and – like all … Continue reading Five-point plan for communicating on climate change
Communicating about climate change
EiD has had several posts in recent weeks about the importance of clear communication about climate change. Continuing on this theme, Fiona Harvey has written an excellent article for the Guardian on an aspect that we probably haven’t thought about at all – how we react to the term global warming. It is well worth … Continue reading Communicating about climate change
Communicating is so fundamental
Too often we don’t know how the public interprets how climate change is explained. Last week, there was an EiD about the need for fair and balanced reporting. This article by Tom Bawden in the Independent goes further. He reports on Christina Figueres, head of the UN Framework Convention on Climate Change and her concern … Continue reading Communicating is so fundamental
Energy in Demand - Sustainable Energy - Rod Janssen 