As you are preparing your next report or presentation to making a convincing argument on an aspect of sustainable energy, remember the words of J. B. Phillips, a writer and clergyman (1906-1982):
If words are to enter men’s minds and bear fruit, they must be the right words shaped cunningly to pass men’s defenses and explode silently and effectually within their minds.
Energy in Demand - Sustainable Energy - Rod Janssen 