The Brussels-based organisation Energy Efficiency in Industrial Processes has a novel approach for promoting industrial energy efficiency in Europe through the use of social media. It now has 20041 “community members” following it on such as Twitter, Facebook and other forms of social media.
EEIP also has traditional ways of reaching out to the industrial community. Recently it held its Biennial Congress in Berlin in October. There were many top executives from companies and associations from 11 countries (including also from Australia and New Zealand). The mood was amazingly positive and constructive. Everyone was looking at solutions: technologies, financial tools and better implementation possibilities. Everyone knew they had more to do to promote energy efficiency. The Commission presented some positive policy support and there were very positive signs from a member of the German Parliament. But it was the level of “positive-ness” that was so evident. People were discussing opportunities, not walking away from them.
As Chairman of EEIP’s finance consortium, it was a pleasure and honour to be there.
Energy in Demand - Sustainable Energy - Rod Janssen 