South Africa is showing the way forward by promoting energy efficient handbags, according to SABC, the South African broadcaster.  Now when will they reach the fashion shops of Europe?

Energy efficient bag unveiled

The 49M campaign is aimed at saving energy.

A new fashion handbag collection – 49M – has taken the energy efficiency lifestyle to new heights. This as it unveiled its new collection at the Sustainability Week Conference in Sandton, north of Johannesburg this weekend. The conference is organised by the enthusiastic Miss Earth finalists.

The bags made from recycled billboard material are designed and produced by broad based communities who have pledged to support the energy efficiency movement through their local trade.

The first batch has been produced out of the last 49M billboard campaign material and these were put up for grabs in a competition that gave one lucky winner a chance to be a proud first ever owner of the 49M handbag set.

The collection consists of a gorgeous clutch bag, a lap top bag, a funky sports bag and an elegant toiletry bag.